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About Jazzercise
About Jazzercise (PDF)
Judi Sheppard Missett, who turned her love of jazz dance into a worldwide dance exercise phenomenon, founded the Jazzercise dance fitness program in 1969. The workout program, which offers a fusion of jazz dance, resistance training, Pilates, yoga, and kickboxing movements, has positively affected millions of people worldwide. Benefits include increased cardiovascular endurance, strength, and flexibility, as well as an overall “feel good” factor. The international franchise business hosts a network of 7,300 instructors teaching more than 32,000 classes weekly in 32 countries.

Our Mission: What We Do
We develop and market fun and effective fitness programs and products that enhance the well-being of people of all ages.

Our Philosophy: What We Believe
We believe fitness is an important aspect of well-being and enhances the overall quality of people's lives; therefore, Jazzercise is committed to helping people understand and value the importance of health and fitness.

Our Vision: We Strive To
Educate: Inform the public about the physical and emotional benefits of Jazzercise, worldwide.
Understand: Embrace customer information that will enable us to anticipate and deliver on customers' needs.
Innovate: Expand our product and service offerings with creative and effective fitness solutions.
Inspire: Draw upon our passion and enthusiasm to motivate others to maintain a healthy lifestyle.
Affect: Make a difference in the lives of the people we touch on a daily basis.

Giving Back to the Community
Over the years, Jazzercise has acted upon Judi's philosophy of "giving back to the community." Judi and her legion of instructors have raised more than $26 million for a wide range of charities by leading special large-scale workout classes, performances at major sporting events, and local benefits. Other efforts include Kids Get Fit, a free workout program to help school districts promote fitness as a way of life to children, and the CyberStretch Giveaway Program, a free computer safety software program to help reduce repetitive stress injuries.

Jazzercise International Headquarters
Headquartered in Carlsbad, California, a community in northern San Diego County, Jazzercise employs 161 corporate staff members, including district managers and trainers in the field. The 5,200 sq. ft. Jazzercise Fitness Center is located in Oceanside, California and includes an aerobic studio, weight training room, and childcare room.

Revenue Generated
In 2006/2007, Jazzercise posted its most successful year in the company’s 38-year history, with systemwide sales topping $85 million for the fiscal year

Jazzercise Franchises
As owners of Jazzercise franchises, instructors are independent business men and women who pay an initial U.S. franchise fee of $1,000, which includes training and certification. Instructors also pay 20 percent of their gross revenues to Jazzercise monthly. Instructors receive dancefitness routines choreographed to the latest music by Judi Sheppard Missett every 10 weeks, continuing education, marketing and administrative support. Business Franchises are available as well.

Jazzertogs, A Division of Jazzercise
Jazzertogs was established in 1980 and offers a complete line of fitness apparel, activewear, fitness accessories, Jazzercise DVDs and logo merchandise. This retail catalog division receives merchandise orders at www.jazzercise.com/togs or (800) FIT-IS-IT.

JM DigitalWorks, A Division of Jazzercise
JM DigitalWorks, established as a division in 1984, provides broadcast quality video production, post-production and duplication services. In addition to producing Jazzercise retail products, international ad spots and franchise training tapes, JM services a number of corporate clients including Callaway Golf, CBS Sports, Google Inc. and Boston Scientific. The award winning company was honored by Videography magazine as one of the top fifty corporate production facilities in the United States, has won numerous Telly awards for corporate video excellence, and had staff members selected as two of the “Top 100 Producers” of 2001 by a national video production trade magazine. For more information, go to www.jmdigitalworks.com or call (760)476-1783.

Corporate Alliances
Jazzercise partners with nationally known brand-name products and companies to offer participants added value to their Jazzercise experience. Corporate alliances include rykä and Polar (heart rate monitor). Previous alliances include Ladies' Home Journal, Smucker's Jam Products, Coca-Cola, General Mills' Total Cereals, Quaker Oats Rice Cakes, Crystal Geyser Jui2ce, Mead Johnson's Boost and Ore-Ida.

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